Ms Chic is an interesting accessories brand. The style of it is very playful yet elegant. Designer loves to use tiny bottles of perfumes from various luxury brands in her design. Through matching with colorful gems and beads, they are made into different necklaces which can definitely highlight the wearer’s outfit. There are popular crossover products between Noveltylane and Ms Chic which features the prestigious perfume, Chanel No.5.
Details: http://noveltylane.com/en/products/boutiques/ms_chic
Staying fashionable and chic in summer is definitely not an easy task, as in such blazing hot weather, there is not much layering we can do. We often go for simple t-shirt and one piece dress but this always ends up with a dull and unflattering outfit. To pair up with those and make our look stand out, a lot of statement accessories are what we need! Here are the best and playful accessories we recommend for you to accessorize your outfits and to make you look younger.
Accessories: http://www.noveltylane.com/en/products/all/accessories
Want to highlight your summer chic look? Here is our summer accessories collection. They are all handmade and unique. They include the ethnic style iphone case, British Dandy bow ties and sugary and fantasy bracelets. Please go to www.noveltylane.com for further information.
Introduce your brand
Hyperreall is a Hong Kong based brand which provided unique and trendy design accessories for fashionistas to style up their look. her design is renowned using different materials, to let our customers establishing their personal identity and present their individual style. All products are made with high quality and in limited quantity. We believe an unique pretty accessory can make people look more attractive and tune up their personal taste.
What is your original job before being a designer? Why you will choose to study fashion accessories design?
Fashion merchandising. Consumer are always easy focus on the clothing but neglect the accessories are important for the total look as well, so we want to design accessories to offer more choices for people to style up themselves
4 years. Our design concept is research on the coming accessories trend first, then pick up the elements that we like and suit with our brand style and sourcing for some special material and design the accessories that can match with the consumer taste.
How to costume with Hyperreall?
Depends on the outfit consumers are wearing, our accessories some are more over the top, some are easier to carry and match. If the clothes consumers wear have many details then they can choose some simple design details accessories. If the clothes consumers wear are simple and in clean line, then they can choose more special details accessories.
What kind of difficulties when start your own brand?
It is hard at the first, there is a lot of things need to think of and manage besides the product design. Also it is hard to think of what to design that can differentiate us from other brands and how many pieces is the right quantity to produce. Besides, we have spent a lot of time to promote ourselves to different stores and customer.
Introduce your brand
AM was founded in 2011, designs are mainly in Graphic elements. I will use different graphic print in every collection. The theme of my first collection is colorful stocking with graphic print.
原來的工作是什麼
原來的工作也是做時裝設計和製衣相關的工作。
What is your original job before being a designer?
My job before is working as fashion design and related job.
Why you will choose to study fashion design?
I like to wear pretty stuffs and everybody’s points of view in looking at pretty is different. I was enthusiastic on fashion. Therefore, I decided to study fashion design.
How long you have work in fashion industry?
After graduated, I worked in different clothing company, which included fabric, garment, fashion design and merchandising for about 4-5 years.
What is A.M. design concept?
Each collection’s concept is based on daily experiences. This is because everything happened can lead me to imagine more. Imagination can inspire me the design concept of A.M.
How to costume with A.M.?
I think A.M. can be styled in different ways:
Oversize long tee + A.M. Stocking + Sneakers. This is for casual wear.
Knee length Dresses + A.M. Stocking + high heel. This is for elegant look.
What kind of difficulties when start your own brand?
The biggest problem is capital. The other problem is searching garment factories for producing small quantities. There will be a lot of problems occurred but the most important is to solve the problem immediately. Luckily, I can solve the problem and set up my own brand A.M.
Noveltylane.com was reported in Fashion & Beauty Magazine. The whole content is introducing every sections in website. Thank you Bel for the reporting.
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fashion2Passion Gallery is located in Dragan Centre Apple 7/F. This is a fashion area for local fashion designers to show their collection. Designers included Hong Kong PolytechnicUniversity, Hong KongInstitute of Vocational Educationand the Chinese Universityof Professional Education.
