Sunday, February 8, 2015

MS.Chic x 硬膠花癡AGFC x NOVELTYLANE Exclusive Valentine Collection Pop Up Store


本港香水飾物的品牌MS.Chic,其創作意念是希望以香水製作成獨特的飾物。同樣,本地原創品牌硬膠花癡AGFC,以立體真花製作世上獨一無二飾物。雙方的創作意念不謀而合,造就了今次的crossover系列。強調獨特性高為設計宗旨,結合立體真花及香水, 聯合創作出夢幻般的飾物。

此合作系列名為「花香」,每款只限量數件,花主要以繡球花以及玫瑰來製作。繡球花花語是希望,透過色彩繽紛的繡球花,在新一年把希望帶給大家;而玫瑰的花語則是愛,因MS.Chic 與 AGFC都是充滿愛的品牌,希望傳遞到愛給各位配戴者。

2月5日pop-up event當日,除了有「花香」Collections的新品發佈之外,現場還設有工作坊。參加者可發揮創意,即場配搭不同款式,在押花香水樽戒指上DIY,創作一件獨一無二的專屬飾物。

開幕禮:2月5日 (星期四) 中午12時至9時

展期 :2月5日至2月15日 中午12時至晚上9時

地點 :香港灣仔莊士敦道104-106號2樓 (灣仔地鐵站A3出口)

Grand Opening : 5 Feb, Thursday 12:00pm – 9:00pm
Exhibition Period : 5 Feb – 15 Feb 12:00pm – 9:00pm
Venue : 2/F, 104-106 Johnston Road, Wan Chai, Hong Kong (Wan Chai MTR Exit A3)

R1476 x NOVELTYLANE Pop Up Grand Opening Party

Brand Info

Using original vintage apparel that is altered and redesigned to create completely new styles, at R1476 we up-cycle used clothing, giving new life to old garments and creating an exciting and enchanting fashion experience accessible to all.

Design Concept

Inspired by fashion from the early 20th century, particularly that era’s menswear, with its distinct day and evening attire, our designs represent the deconstruction and reconstruction of the traditional men’s suit.

Our jackets take the tapered sleeves, padded shoulders, and peaked lapels that were originally designed to accentuate the large torso of the male figure and repurpose them to serve exciting new aesthetic functions.
The raw edges, revealed linings, exposed zippers, fraying and unusually sewn seams are a subversion of the original aesthetic and a challenge to the traditional perception of beauty.

The whole collection is a unisex reimagining of the well-suited 1930s gentleman with an unconventional contemporary twist, creating something playful from the formality of early 20th century attire. Perfect for any occasion, each piece will enrich the personality and individuality of its wearer.

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