Sunday, February 8, 2015

R1476 x NOVELTYLANE Pop Up Grand Opening Party

Brand Info

Using original vintage apparel that is altered and redesigned to create completely new styles, at R1476 we up-cycle used clothing, giving new life to old garments and creating an exciting and enchanting fashion experience accessible to all.

Design Concept

Inspired by fashion from the early 20th century, particularly that era’s menswear, with its distinct day and evening attire, our designs represent the deconstruction and reconstruction of the traditional men’s suit.

Our jackets take the tapered sleeves, padded shoulders, and peaked lapels that were originally designed to accentuate the large torso of the male figure and repurpose them to serve exciting new aesthetic functions.
The raw edges, revealed linings, exposed zippers, fraying and unusually sewn seams are a subversion of the original aesthetic and a challenge to the traditional perception of beauty.

The whole collection is a unisex reimagining of the well-suited 1930s gentleman with an unconventional contemporary twist, creating something playful from the formality of early 20th century attire. Perfect for any occasion, each piece will enrich the personality and individuality of its wearer.

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