Thursday, January 15, 2015

R1476 x NOVELTYLANE Pop Up Event




Grand Opening : 23 Jan, Friday 6:00pm – 9:00pm
Exhibition Period : 23 Jan – 12 Feb 12:00pm – 9:00pm
Venue : 2/F, 104-106 Johnston Road, Wan Chai, Hong Kong (Wan Chai MTR Exit A3)

Brand Info

Using original vintage apparel that is altered and redesigned to create completely new styles, at R1476 we up-cycle used clothing, giving new life to old garments and creating an exciting and enchanting fashion experience accessible to all.


Design Concept

Inspired by fashion from the early 20th century, particularly that era’s menswear, with its distinct day and evening attire, our designs represent the deconstruction and reconstruction of the traditional men’s suit.

Our jackets take the tapered sleeves, padded shoulders, and peaked lapels that were originally designed to accentuate the large torso of the male figure and repurpose them to serve exciting new aesthetic functions.
The raw edges, revealed linings, exposed zippers, fraying and unusually sewn seams are a subversion of the original aesthetic and a challenge to the traditional perception of beauty.

The whole collection is a unisex reimagining of the well-suited 1930s gentleman with an unconventional contemporary twist, creating something playful from the formality of early 20th century attire. Perfect for any occasion, each piece will enrich the personality and individuality of its wearer.

開幕禮:1月23日 (星期五) 晚上6時至9時
展期 :1月23日至2月12日 中午12時至晚上9時
地點 :香港灣仔莊士敦道104-106號2樓 (灣仔地鐵站A3出口)

品牌介紹

R1476 取材自復古服裝和物料來重塑出創新的獨特風格。透過重新設計和改造的構思,賦予價值昇華,給被忽略的舊物帶出新生命。


設計概念

系列概念靈感源自20世紀初流行於歐洲的男仕紳士服,把傳統的紳士服飾條理結構性分解和重組。原本是為了突出男性軀幹的剪裁,重新塑造出富有想像而沒有規限的設計方向

刻意散口、外露襯裡、拉鍊、磨損和予人感覺 "未完成製品" 的概念,挑戰了傳統的工整美學角度和審美觀念。

整個系列結合了30年代傳統的紳士與現代中性玩味之風格。帶有頑皮跳脫的個性。每件獨一無二的作品也是手造的,穿出配戴者傳統正規又前衛幽默的態度。

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