Sunday, February 8, 2015

MS.Chic x 硬膠花癡AGFC x NOVELTYLANE Exclusive Valentine Collection Pop Up Store




香水瓶中的香味,也許是一種記憶;
封存的鮮花,亦代表了珍貴的回憶。
而這種浪漫總可以讓人回味。

本港香水飾物的品牌MS.Chic,其創作意念是希望以香水製作成獨特的飾物。同樣,本地原創品牌硬膠花癡AGFC,以立體真花製作世上獨一無二飾物。雙方的創作意念不謀而合,造就了今次的crossover系列。強調獨特性高為設計宗旨,結合立體真花及香水, 聯合創作出夢幻般的飾物。

此合作系列名為「花香」,每款只限量數件,花主要以繡球花以及玫瑰來製作。繡球花花語是希望,透過色彩繽紛的繡球花,在新一年把希望帶給大家;而玫瑰的花語則是愛,因MS.Chic 與 AGFC都是充滿愛的品牌,希望傳遞到愛給各位配戴者。

2月5日pop-up event當日,除了有「花香」Collections的新品發佈之外,現場還設有工作坊。參加者可發揮創意,即場配搭不同款式,在押花香水樽戒指上DIY,創作一件獨一無二的專屬飾物。

開幕禮:2月5日 (星期四) 中午12時至9時

展期 :2月5日至2月15日 中午12時至晚上9時

地點 :香港灣仔莊士敦道104-106號2樓 (灣仔地鐵站A3出口)

Grand Opening : 5 Feb, Thursday 12:00pm – 9:00pm
Exhibition Period : 5 Feb – 15 Feb 12:00pm – 9:00pm
Venue : 2/F, 104-106 Johnston Road, Wan Chai, Hong Kong (Wan Chai MTR Exit A3)


R1476 x NOVELTYLANE Pop Up Grand Opening Party









Brand Info

Using original vintage apparel that is altered and redesigned to create completely new styles, at R1476 we up-cycle used clothing, giving new life to old garments and creating an exciting and enchanting fashion experience accessible to all.


Design Concept

Inspired by fashion from the early 20th century, particularly that era’s menswear, with its distinct day and evening attire, our designs represent the deconstruction and reconstruction of the traditional men’s suit.

Our jackets take the tapered sleeves, padded shoulders, and peaked lapels that were originally designed to accentuate the large torso of the male figure and repurpose them to serve exciting new aesthetic functions.
The raw edges, revealed linings, exposed zippers, fraying and unusually sewn seams are a subversion of the original aesthetic and a challenge to the traditional perception of beauty.

The whole collection is a unisex reimagining of the well-suited 1930s gentleman with an unconventional contemporary twist, creating something playful from the formality of early 20th century attire. Perfect for any occasion, each piece will enrich the personality and individuality of its wearer.


Shop Now> http://bit.ly/1BlUJHJ

Thursday, January 15, 2015

R1476 x NOVELTYLANE Pop Up Event




Grand Opening : 23 Jan, Friday 6:00pm – 9:00pm
Exhibition Period : 23 Jan – 12 Feb 12:00pm – 9:00pm
Venue : 2/F, 104-106 Johnston Road, Wan Chai, Hong Kong (Wan Chai MTR Exit A3)

Brand Info

Using original vintage apparel that is altered and redesigned to create completely new styles, at R1476 we up-cycle used clothing, giving new life to old garments and creating an exciting and enchanting fashion experience accessible to all.


Design Concept

Inspired by fashion from the early 20th century, particularly that era’s menswear, with its distinct day and evening attire, our designs represent the deconstruction and reconstruction of the traditional men’s suit.

Our jackets take the tapered sleeves, padded shoulders, and peaked lapels that were originally designed to accentuate the large torso of the male figure and repurpose them to serve exciting new aesthetic functions.
The raw edges, revealed linings, exposed zippers, fraying and unusually sewn seams are a subversion of the original aesthetic and a challenge to the traditional perception of beauty.

The whole collection is a unisex reimagining of the well-suited 1930s gentleman with an unconventional contemporary twist, creating something playful from the formality of early 20th century attire. Perfect for any occasion, each piece will enrich the personality and individuality of its wearer.

開幕禮:1月23日 (星期五) 晚上6時至9時
展期 :1月23日至2月12日 中午12時至晚上9時
地點 :香港灣仔莊士敦道104-106號2樓 (灣仔地鐵站A3出口)

品牌介紹

R1476 取材自復古服裝和物料來重塑出創新的獨特風格。透過重新設計和改造的構思,賦予價值昇華,給被忽略的舊物帶出新生命。


設計概念

系列概念靈感源自20世紀初流行於歐洲的男仕紳士服,把傳統的紳士服飾條理結構性分解和重組。原本是為了突出男性軀幹的剪裁,重新塑造出富有想像而沒有規限的設計方向

刻意散口、外露襯裡、拉鍊、磨損和予人感覺 "未完成製品" 的概念,挑戰了傳統的工整美學角度和審美觀念。

整個系列結合了30年代傳統的紳士與現代中性玩味之風格。帶有頑皮跳脫的個性。每件獨一無二的作品也是手造的,穿出配戴者傳統正規又前衛幽默的態度。

Saturday, January 10, 2015

MAKIN JAN MA x NOVELTYLANE Spring Summer 2015 Preview Party







ABOUT COLLABORATION: 
MAKIN JAN MA collaborates with NOVELTYLANE to create a new character "OMA BLISS" and with heart touching story behind Oma Bliss, Makin therefore develops a unique Digi-marble print for this character, and He will turns the print into a special collection for NOVELTYLANE customers. 


ABOUT BRAND: 
MAKIN JAN MA is an ongoing film project, touching on all elements of life, love and fantasy. Fusion of different mediums resulted in the construction of stories and characters, and being represented through the collections. Makin writes stories and scripts and he makes clothes for his characters. He makes films for his stories while the characters wear their clothes in the films. Making film or actually dreaming to make a film is like a journey on its own. The process of creating creates a lot of space to create. Dream gathers people who share. It is an ongoing project and let’s be open minded and see. Creative Director Makin Ma gained Master degree of Communication Art at Royal College of Art.

MAKIN JAN MA為香港設計師馬忠鍵於2006年創立之服飾品牌,同時亦是他持續進行中的電影專案。曾獲選為2011-12年TOPSHOP新進潛力設計師之一。畢業於英國中央聖馬丁學院,並獲頒皇家藝術學院碩士學位,他專注於視覺溝通藝術,寫劇本並創造角色,同時為劇中角色設計服裝,其設計概念主要運用前衛視覺插畫與獨特剪裁,每一季服裝呈現角色的情緒及感受。


Shop Now> http://bit.ly/1Hbukjm



Saturday, October 25, 2014

SKETCHAROUND x noveltylane.com POP UP Store













Thanks so much for all your coming and supporting Sketcharound !

SKETCHAROUND was found 2013 by two Hong Kong fashion designers. A brand focused on study on iconography, unisex tailoring and a purity of form, challenging conventions of causal by using mixture of innovative materials to create something relaxed yet chic and distinctive. We have "nun-lock" signature Binding this year as one of the innovative transform from normal practice, here we are to offer a "timeless modern simple" for contemporary women and men who want unusual design in high wearability and also fine quality.