Want to highlight your summer chic look? Here is our summer accessories collection. They are all handmade and unique. They include the ethnic style iphone case, British Dandy bow ties and sugary and fantasy bracelets. Please go to www.noveltylane.com for further information.
Introduce your brand
Hyperreall is a Hong Kong based brand which provided unique and trendy design accessories for fashionistas to style up their look. her design is renowned using different materials, to let our customers establishing their personal identity and present their individual style. All products are made with high quality and in limited quantity. We believe an unique pretty accessory can make people look more attractive and tune up their personal taste.
What is your original job before being a designer? Why you will choose to study fashion accessories design?
Fashion merchandising. Consumer are always easy focus on the clothing but neglect the accessories are important for the total look as well, so we want to design accessories to offer more choices for people to style up themselves
4 years. Our design concept is research on the coming accessories trend first, then pick up the elements that we like and suit with our brand style and sourcing for some special material and design the accessories that can match with the consumer taste.
How to costume with Hyperreall?
Depends on the outfit consumers are wearing, our accessories some are more over the top, some are easier to carry and match. If the clothes consumers wear have many details then they can choose some simple design details accessories. If the clothes consumers wear are simple and in clean line, then they can choose more special details accessories.
What kind of difficulties when start your own brand?
It is hard at the first, there is a lot of things need to think of and manage besides the product design. Also it is hard to think of what to design that can differentiate us from other brands and how many pieces is the right quantity to produce. Besides, we have spent a lot of time to promote ourselves to different stores and customer.
