16 Products You Can’t Miss To Get Wild-inspired Look

Summer is often related to our mother nature. We got more chances to get into the wild. Ever since Yves Saint Laurent has brought safari elements into fashion world, the wild animal influence has gained prominence rapidly. The safari influence is often related to the sexiness of women, but as this trend is further developed by different perspective. We can see that different designers have different interpretation of the wild. We start to see more elegant, girly and energetic products about wild animals.
Here are the products we recommend for you this summer.

夏日總是和大自然連上關係。自從時裝大師聖羅籣將守獵完素帶入時裝舞台,它在時裝界的地位日益增長。守獵完素總是和野性以及女性的性感聯上關係，但到了現時,不同的設計師對於大自然和野生動物有著不同的詮釋方式,我們開始見到設計師嘗試將大自然渾入優雅,少女化和玩味的完素。這十六個產品都是我們推介的。

Blind by JW Hong Kong Designer Label 香港設計師品牌

It is a fashionable brand that produces contemporary womenswear. Designers have created a collection where east meets west and have incorporated a lot of Chinese elements into the clothing with western silhouette. There are a lot of tailored pants with intricate prints and dresses with a lot of drapery which makes the collection look feminine yet stylish. The brand has stroked a perfect balance between elegance and style.
Details: http://www.noveltylane.com/en/products/boutiques/blind_by_jw

這是一個設計當代女性時裝的品牌，設計師揉合了東西文化，並運用於系列之中，例如同時運用西方衣服輪廓和中國設計完素例如窗戶,系列中有很多印花長直褲子,和墜疊效果的裙子,使系列看來女性化和有型,品牌方向在優雅和時尚方面取得不錯的平衡
詳情﹕http://www.noveltylane.com/tc/products/boutiques/blind_by_jw

27junvemberly 香港時裝品牌 Hong Kong Fashion Designer Label

It is a playful and exciting brand that does casual wear. The collection is very energetic and youthful. Designer incorporated some exhilarating elements into her design, like the interesting animal prints and eye-catching colors to capture the mood of childhood of all of us. The silhouette of the collection is very 30’s, there are a lot of dresses up to knee level and with loose-fitted shirts made of sheer fabric.
Details: http://www.noveltylane.com/en/products/boutiques/27junvemberly

這是一個玩味有趣的時尚品牌,系列年輕而且充滿活力,設計師將很多使人興奮的完素放入系列中,例如有趣生動的動物圖案和鮮豔的色彩,去營造小時候的感覺,系列有很多長及膝的裙子和飄逸鬆身的襯衣,充滿著三十年代的感覺。
詳情﹕http://www.noveltylane.com/tc/products/boutiques/27junvemberly

SUMMERTIME SUNGLASSES YOU NEED TO GET

Ever since the booming of the fashion industry, eyewear has become accessories that everyone should have to style your look. A good pair of glasses can highlight your face and accessorize your outfit. Tortoise glasses have become an it item to create a more vintage and retro styling.
Hachill by Oh My Glasses: http://www.noveltylane.com/en/products/boutiques/oh_my_glasses

自從時裝行業興起之後，眼鏡就在飾物方面扮演著一個很重要的角色,一副好的眼鏡除了能作為裝飾,也能改善人的面型輪廓。近年玳瑁造的眼鏡，時裝型人johnny depp 等愛不惜手，大概是因為可以為型象增添一份復古懷舊的感覺。
Hachill by Oh My Glasses: http://www.noveltylane.com/en/products/boutiques/oh_my_glasses

Summer chic look 夏日裝飾系列

Want to highlight your summer chic look? Here is our summer accessories collection. They are all handmade and unique. They include the ethnic style iphone case, British Dandy bow ties and sugary and fantasy bracelets. Please go to www.noveltylane.com for further information.

想營造夏日型look?我們推出了夏日裝飾系列，所有貨品都是獨一無二和手造的包括英倫bowtie,手飾和民族iPhone case. 詳情請到 www.noveltylane.com

Tribute to Chanel Gift Set

Coco Chanel is definitely a legendary fashion icon whom many generations of people look up to. Here is our latest “Tribute to Chanel” gift set with children’s book, necklace and print tees for you and your little children. Please go to www.noveltylane.com for further information.

香奈兒絕對是時裝界的經典人物。她對時裝服飾的美學影響至今，很多人都視她為時尚偶像。我們最推出了這個向chanel 致敬的giftset，包括了print tee ，項鍊和兒童圖書
詳情請到www.noveltylane.com

MAKIN JAN MA 香港時裝品牌 Hong Kong Fashion Designer Label

MAKIN JAN MA is a fashion brand that produces stylish and casual looks for both men and women. Studying graphic design in London, mjm manages to create strong and unique graphics which can be further employed to make intricate and vibrant prints on clothes. With the use of tartans and slogan tees, it is easy to find that there is British influence on the clothing of mjm.
Details: www.noveltylane.com

Makin Jan ma 是一個隨意有型的時裝品牌,設計師曾於倫敦的central saint Martin 攻讀graphic design,所以mjm 強於製作生動有趣的圖案，並巧妙地運用於其時裝作品之上。在系列中不難感受作品的英倫風格。
詳情﹕www.noveltylane.com

112 mountainyam Hong Kong Designer Label 香港設計師品牌

112 mountainyam is a fashion brand that focuses on subtleness and elegance of the clothing. Designer plays with pattern cutting, tailoring and embellishments in a very sophisticated way in order to create contemporary and stylish daywear for women. The brand strikes a perfect balance between functionality and detailing.

Details at www.noveltylane.com

112 mountainyam 是一個風格優雅低調的本地時裝品牌。設計師mountain yam 對於剪裁十分講究,成熟地運用裝飾和布料在身體上的摺疊,去營造當代有型的女性型象。品牌在細節的注重和研究衣服的靈活性取得相當不錯的平衡

詳情: www.noveltylane.com

Novelty Lane Designer Interview: Hyperreall

 介紹你的品牌及產品

Hyperreall 是香港本地自家品牌, 設計出獨特又時尚的飾物給時裝愛好者襯托出他們不同的風格。我們的設計多使用不同的材料，讓客人建立個人的形象及呈現個人風格. 所有設計貨品都是有好的質量，以及限量生產的. 我們相信一件設計獨特漂亮的飾物, 是會能令你更有吸引力, 亦更助你突顯個人的品味 。



Introduce your brand
Hyperreall is a Hong Kong based brand which provided unique and trendy design accessories for fashionistas to style up their look. her design is renowned using different materials, to let our customers establishing their personal identity and present their individual style. All products are made with high quality and in limited quantity. We believe an unique pretty accessory can make people look more attractive and tune up their personal taste.

原來的工作是什麼?為什麼選擇首飾設計?

時裝採購。消費者很多時只著衣服而忽略飾物其實對整個形象都很重要, 所以我們想設計飾物供大眾多些選擇來襯托他們的造型

What is your original job before being a designer? Why you will choose to study fashion accessories design?

Fashion merchandising. Consumer are always easy focus on the clothing but neglect the accessories are important for the total look as well, so we want to design accessories to offer more choices for people to style up themselves

從事時裝有多少日子?設計概念

4年。首先要做資料搜集知道來季飾物潮流, 選擇出我們喜歡及切合我們品牌方向的元素, 尋找特別的物料, 設計出飾物能符合客人喜好

How long you have work in fashion industry?

What is Hyperreall design concept?

 4 years. Our design concept is research on the coming accessories trend first, then pick up the elements that we like and suit with our brand style and sourcing for some special material and design the accessories that can match with the consumer taste.

 
可以如何配襯
主要根據客人所穿著的服飾, 我們的飾物有誇張有比較易配襯的. 如果客人著的服飾太多細節或花款, 應選擇較簡單設計的服飾. 如果客人著的服飾較簡單普通, 可選擇誇張設計的飾物



How to costume with Hyperreall?
 Depends on the outfit consumers are wearing, our accessories some are more over the top, some are easier to carry and match. If the clothes consumers wear have many details then they can choose some simple design details accessories. If the clothes consumers wear are simple and in clean line, then they can choose more special details accessories.




建立自己品牌有何難處
最初開始時是最難, 因為發現原來除左設計外還有很多其他是要考慮要組織, ,而設計是亦會煩惱如何的設計能使我們突出,與其他品牌不同. 以及要考慮生產多少數量才是正確, 而當初我們亦花很多時間去推銷自己給客人及店舖

What kind of difficulties when start your own brand?
It is hard at the first, there is a lot of things need to think of and manage besides the product design. Also it is hard to think of what to design that can differentiate us from other brands and how many pieces is the right quantity to produce. Besides, we have spent a lot of time to promote ourselves to different stores and customer.

Hong Kong new fashion designers

12 Hong Kong fashion designers cooperated to hold a fashion show. The theme is about time and lighting. On that day, the whole atmosphere is good and all the audiences showed their supports. When they saw a good design, they will clap their hands to show their appreciation. Acruallly, Hong Kong designers have a grerat potential to compete with international, but they just lack of material and chance in Hong Kong.