Thursday, January 15, 2015

R1476 x NOVELTYLANE Pop Up Event

Grand Opening : 23 Jan, Friday 6:00pm – 9:00pm
Exhibition Period : 23 Jan – 12 Feb 12:00pm – 9:00pm
Venue : 2/F, 104-106 Johnston Road, Wan Chai, Hong Kong (Wan Chai MTR Exit A3)

Brand Info

Using original vintage apparel that is altered and redesigned to create completely new styles, at R1476 we up-cycle used clothing, giving new life to old garments and creating an exciting and enchanting fashion experience accessible to all.

Design Concept

Inspired by fashion from the early 20th century, particularly that era’s menswear, with its distinct day and evening attire, our designs represent the deconstruction and reconstruction of the traditional men’s suit.

Our jackets take the tapered sleeves, padded shoulders, and peaked lapels that were originally designed to accentuate the large torso of the male figure and repurpose them to serve exciting new aesthetic functions.
The raw edges, revealed linings, exposed zippers, fraying and unusually sewn seams are a subversion of the original aesthetic and a challenge to the traditional perception of beauty.

The whole collection is a unisex reimagining of the well-suited 1930s gentleman with an unconventional contemporary twist, creating something playful from the formality of early 20th century attire. Perfect for any occasion, each piece will enrich the personality and individuality of its wearer.

開幕禮:1月23日 (星期五) 晚上6時至9時
展期 :1月23日至2月12日 中午12時至晚上9時
地點 :香港灣仔莊士敦道104-106號2樓 (灣仔地鐵站A3出口)


R1476 取材自復古服裝和物料來重塑出創新的獨特風格。透過重新設計和改造的構思,賦予價值昇華,給被忽略的舊物帶出新生命。



刻意散口、外露襯裡、拉鍊、磨損和予人感覺 "未完成製品" 的概念,挑戰了傳統的工整美學角度和審美觀念。


Saturday, January 10, 2015

MAKIN JAN MA x NOVELTYLANE Spring Summer 2015 Preview Party

MAKIN JAN MA collaborates with NOVELTYLANE to create a new character "OMA BLISS" and with heart touching story behind Oma Bliss, Makin therefore develops a unique Digi-marble print for this character, and He will turns the print into a special collection for NOVELTYLANE customers. 

MAKIN JAN MA is an ongoing film project, touching on all elements of life, love and fantasy. Fusion of different mediums resulted in the construction of stories and characters, and being represented through the collections. Makin writes stories and scripts and he makes clothes for his characters. He makes films for his stories while the characters wear their clothes in the films. Making film or actually dreaming to make a film is like a journey on its own. The process of creating creates a lot of space to create. Dream gathers people who share. It is an ongoing project and let’s be open minded and see. Creative Director Makin Ma gained Master degree of Communication Art at Royal College of Art.

MAKIN JAN MA為香港設計師馬忠鍵於2006年創立之服飾品牌,同時亦是他持續進行中的電影專案。曾獲選為2011-12年TOPSHOP新進潛力設計師之一。畢業於英國中央聖馬丁學院,並獲頒皇家藝術學院碩士學位,他專注於視覺溝通藝術,寫劇本並創造角色,同時為劇中角色設計服裝,其設計概念主要運用前衛視覺插畫與獨特剪裁,每一季服裝呈現角色的情緒及感受。

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