Novelty Lane in the press: Fashion and Beauty

On Cindy Tang
RI By Carrie Stockings @ Noveltylane.com
Timbee Lo Black Bow back Dress @ Noveltylane.com

Novelty Lane in the press: A.M. on HK Magazine

Novelty Lane in the press: A.M. on HK Magazine
Details: http://hk.asia-city.com/city-living/article/arman-hung

Novelty Lane in the press: Apple Daily

雲想衣裳：注意！怪襪出沒

Novelty Lane Designer Interview - A.M. by Arman

介紹你的品牌及產品
A.M 在2011年創立，主要玩Graphic為主，每一季都會把Graphic放在不同的item上。 而第1季SS2011就以Stockings作為主題.把Graphic放在colorful的Stockings上。

Introduce your brand
AM was founded in 2011, designs are mainly in Graphic elements. I will use different graphic print in every collection. The theme of my first collection is colorful stocking with graphic print.

原來的工作是什麼
原來的工作也是做時裝設計和製衣相關的工作。

What is your original job before being a designer?
My job before is working as fashion design and related job.

為什麼選擇時裝設計
本身喜歡穿著美麗的東西，但每個人對美麗都有不用的觀點，而自己就最清楚什麼放在自己的身上是美麗，再加上對時裝有熱誠，所以完成學業後就報讀了時裝設計。

Why you will choose to study fashion design?
I like to wear pretty stuffs and everybody’s points of view in looking at pretty is  different. I was enthusiastic on fashion. Therefore, I decided to study fashion design.

從事時裝有多少日子
完成時裝設計課程後，到了不同有關製衣公司工作，工作包括布料、製衣跟單、時裝設計、物料採購，大約有4-5年。

How long you have work in fashion industry?
After graduated, I worked in different clothing company, which included fabric, garment, fashion design and merchandising for about 4-5 years.

 設計概念
每季的設計概念都是環繞著日常身邊每件發生的事件，因為每件事件都會引發到你聯想更多的事情，這些事情就是靈感,就是A.M的設計概念。

What is A.M. design concept?
Each collection’s concept is based on daily experiences. This is because everything happened can lead me to imagine more. Imagination can inspire me the design concept of A.M.

可以如何配襯
我覺得可以有不同的配襯方法﹕
一件OVERSIZE的長身TEE+A.M STOCKING+對帆布鞋，是比較Casual的穿法. 方法、一件唔過膝蓋的ONEPIECE+A.M STOCKING+對"斗令踭"，這樣的配襯也很不錯

How to costume with A.M.?
I think A.M. can be styled in different ways:
Oversize long tee + A.M. Stocking + Sneakers. This is for casual wear.
Knee length Dresses + A.M. Stocking + high heel. This is for elegant look.




建立自己品牌有何難處
最大問題一定是資金，然後就是要找製衣廠可以接我們的這樣數量的訂單。當中一定會有好多問題發生，但其實最重要是懂得解決，好幸運地到最後我們都可以把問題解決，順利把A.M 這個品牌創立。






What kind of difficulties when start your own brand?
The biggest problem is capital. The other problem is searching garment factories for producing small quantities. There will be a lot of problems occurred but the most important is to solve the problem immediately. Luckily, I can solve the problem and set up my own brand A.M.