AM is a fashion brand, which is so much filled with trend and humorous, but rather that it is full of new ideas and interesting as an art gallery. Every single product designers have expressed their love for nature and life. AM good at using digital printing for the wet and rainy city like fine rain brings freshness.
A.M. It is a fashion brand that sells stocking. Designer incorporates his own funky and playful prints on the colorful stockings to create interesting effects on the wearer’s leg .To ensure every stocking is in consistent quality, designers have to do the printing by himself, thus each stocking is very valuable and in limited quantity.
Details at www.noveltylane.com
Introduce your brand
AM was founded in 2011, designs are mainly in Graphic elements. I will use different graphic print in every collection. The theme of my first collection is colorful stocking with graphic print.
原來的工作是什麼
原來的工作也是做時裝設計和製衣相關的工作。
What is your original job before being a designer?
My job before is working as fashion design and related job.
Why you will choose to study fashion design?
I like to wear pretty stuffs and everybody’s points of view in looking at pretty is different. I was enthusiastic on fashion. Therefore, I decided to study fashion design.
How long you have work in fashion industry?
After graduated, I worked in different clothing company, which included fabric, garment, fashion design and merchandising for about 4-5 years.
What is A.M. design concept?
Each collection’s concept is based on daily experiences. This is because everything happened can lead me to imagine more. Imagination can inspire me the design concept of A.M.
How to costume with A.M.?
I think A.M. can be styled in different ways:
Oversize long tee + A.M. Stocking + Sneakers. This is for casual wear.
Knee length Dresses + A.M. Stocking + high heel. This is for elegant look.
What kind of difficulties when start your own brand?
The biggest problem is capital. The other problem is searching garment factories for producing small quantities. There will be a lot of problems occurred but the most important is to solve the problem immediately. Luckily, I can solve the problem and set up my own brand A.M.
