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Novelty Lane Designer Interview - A.M. by Arman

介紹你的品牌及產品
A.M 在2011年創立，主要玩Graphic為主，每一季都會把Graphic放在不同的item上。 而第1季SS2011就以Stockings作為主題.把Graphic放在colorful的Stockings上。

Introduce your brand
AM was founded in 2011, designs are mainly in Graphic elements. I will use different graphic print in every collection. The theme of my first collection is colorful stocking with graphic print.

原來的工作是什麼
原來的工作也是做時裝設計和製衣相關的工作。

What is your original job before being a designer?
My job before is working as fashion design and related job.

為什麼選擇時裝設計
本身喜歡穿著美麗的東西，但每個人對美麗都有不用的觀點，而自己就最清楚什麼放在自己的身上是美麗，再加上對時裝有熱誠，所以完成學業後就報讀了時裝設計。

Why you will choose to study fashion design?
I like to wear pretty stuffs and everybody’s points of view in looking at pretty is  different. I was enthusiastic on fashion. Therefore, I decided to study fashion design.

從事時裝有多少日子
完成時裝設計課程後，到了不同有關製衣公司工作，工作包括布料、製衣跟單、時裝設計、物料採購，大約有4-5年。

How long you have work in fashion industry?
After graduated, I worked in different clothing company, which included fabric, garment, fashion design and merchandising for about 4-5 years.

 設計概念
每季的設計概念都是環繞著日常身邊每件發生的事件，因為每件事件都會引發到你聯想更多的事情，這些事情就是靈感,就是A.M的設計概念。

What is A.M. design concept?
Each collection’s concept is based on daily experiences. This is because everything happened can lead me to imagine more. Imagination can inspire me the design concept of A.M.

可以如何配襯
我覺得可以有不同的配襯方法﹕
一件OVERSIZE的長身TEE+A.M STOCKING+對帆布鞋，是比較Casual的穿法. 方法、一件唔過膝蓋的ONEPIECE+A.M STOCKING+對"斗令踭"，這樣的配襯也很不錯

How to costume with A.M.?
I think A.M. can be styled in different ways:
Oversize long tee + A.M. Stocking + Sneakers. This is for casual wear.
Knee length Dresses + A.M. Stocking + high heel. This is for elegant look.




建立自己品牌有何難處
最大問題一定是資金，然後就是要找製衣廠可以接我們的這樣數量的訂單。當中一定會有好多問題發生，但其實最重要是懂得解決，好幸運地到最後我們都可以把問題解決，順利把A.M 這個品牌創立。






What kind of difficulties when start your own brand?
The biggest problem is capital. The other problem is searching garment factories for producing small quantities. There will be a lot of problems occurred but the most important is to solve the problem immediately. Luckily, I can solve the problem and set up my own brand A.M.

Novelty Lane Designer Interview - R.L. by Ray

 

介紹你的品牌及產品

R.L. 品牌於2011年成立, 品牌主要以Print T-Shirt, 絲襪為主

而產品路線主要以黑白簡約線條, 將各大品牌的細節部份, 加以玩味設計, 演變成R.L. 品牌風格

Introduce your brand

R.L. was established in 2011, major in Print T-shirts, stockings. The product line is mainly in black with white simple lines. For pattern, I will add playful elements on international brands logo to make R.L. more outstanding.

原來的工作是什麼?
於IVE時裝設計系畢業, 到後來是一位髮型師, 之後在一個巧合下再報讀時裝設計進修, 並於2011年開設R.L. 品牌小店及辨工室

What is your original job before being a designer?
I was graduated from IVE Fashion Design. After graduated I worked as a hair stylist. After that I continue studied Fashion Design and started my own brand R.L. and a small shop in 2011. 

R.L. 有什麼設計概念?

R.L. 品牌主要是黑白簡約線條, 將各大品牌的細節部份和女仕們的恩物, 加以玩味設計, 演變成R.L. 品牌風格Print T-Shirt

What is R.L. design concept?
R.L. is mainly in black and white. I have add playful elements on international brands logo to make R.L. more outstanding.

為什麼選擇時裝設計?

由讀書時期已經對時裝充滿興趣, 課本上的時裝插圖多於文字, 所以在中學畢業後決定報讀時裝設計

Why you will choose to stud fashion design?
When I was young, I already have a big interest in fashion design. Most of text books contained more pictures than words, so I decided to study fashion design after secondary graduation.

從事時裝有多少日子?可以如何配襯?

從事時裝行業大約2年。R.L. 品牌以T-Shirt為主, 而且剪裁上較特別和比較中性, 男仕亦可穿著,而配襯方面亦比較容易, 上身可配襯間單外套/西裝褸, 亦可在Print Tee內配Shoulder Pad, 而下身可襯短裙,Leggings/絲襪(可選擇鮮艷颜色). 或型格褲子

How long you have work in fashion industry?
i have worked in fashion industry for 2 years. R.L. is mainly focused in Tee and the cutting designed is neutral, men can also wear. For styling, you can wear cardigan or jacket. For more playful, you can add a shoulder pad inside the tee. Bottom can mix with a leggings or tights.

建立自己品牌有何難處?

建立一個品牌難處在於設計及銷售方面, 因資本有限, 當設計T-Shirt時, 要考慮到剪裁方面, 如何能型格一點, 亦要顧及盡量令到任何人仕能夠穿著, 而在銷售方面, 除了facebook宣傳外, 找一家聲譽好及適合R.L. 網站站品牌形象亦不容易

What kind of difficulties when start your own brand?
As there is limited capital, design and sales are the major difficulties. When designing the tee, I need to consider the cutting in order to make easy to wear. For sale, I mainly use facebook for promotion and cooperate with an online shop.

Novelty Lane Designer Interview on Free-TV - R.L. by Ray
R.L. collection is available at http://www.noveltylane.com/en/products/boutiques/rl
Contact: info@noveltylane.com