Tuesday, March 13, 2012

Novelty Lane Designer Interview: Hyperreall

 介紹你的品牌及產品
Hyperreall 是香港本地自家品牌, 設計出獨特又時尚的飾物給時裝愛好者襯托出他們不同的風格。我們的設計多使用不同的材料,讓客人建立個人的形象及呈現個人風格. 所有設計貨品都是有好的質量,以及限量生產的. 我們相信一件設計獨特漂亮的飾物, 是會能令你更有吸引力, 亦更助你突顯個人的品味 。



Introduce your brand
Hyperreall is a Hong Kong based brand which provided unique and trendy design accessories for fashionistas to style up their look. her design is renowned using different materials, to let our customers establishing their personal identity and present their individual style. All products are made with high quality and in limited quantity. We believe an unique pretty accessory can make people look more attractive and tune up their personal taste.



原來的工作是什麼?為什麼選擇首飾設計?
時裝採購。消費者很多時只著衣服而忽略飾物其實對整個形象都很重要, 所以我們想設計飾物供大眾多些選擇來襯托他們的造型

What is your original job before being a designer? Why you will choose to study fashion accessories design?
Fashion merchandising. Consumer are always easy focus on the clothing but neglect the accessories are important for the total look as well, so we want to design accessories to offer more choices for people to style up themselves





從事時裝有多少日子?設計概念
4年。首先要做資料搜集知道來季飾物潮流, 選擇出我們喜歡及切合我們品牌方向的元素, 尋找特別的物料, 設計出飾物能符合客人喜好

How long you have work in fashion industry?
What is Hyperreall design concept?
 4 years. Our design concept is research on the coming accessories trend first, then pick up the elements that we like and suit with our brand style and sourcing for some special material and design the accessories that can match with the consumer taste.

 
可以如何配襯
主要根據客人所穿著的服飾, 我們的飾物有誇張有比較易配襯的. 如果客人著的服飾太多細節或花款, 應選擇較簡單設計的服飾. 如果客人著的服飾較簡單普通, 可選擇誇張設計的飾物



How to costume with Hyperreall?
 Depends on the outfit consumers are wearing, our accessories some are more over the top, some are easier to carry and match. If the clothes consumers wear have many details then they can choose some simple design details accessories. If the clothes consumers wear are simple and in clean line, then they can choose more special details accessories.




建立自己品牌有何難處
最初開始時是最難, 因為發現原來除左設計外還有很多其他是要考慮要組織, ,而設計是亦會煩惱如何的設計能使我們突出,與其他品牌不同. 以及要考慮生產多少數量才是正確, 而當初我們亦花很多時間去推銷自己給客人及店舖

What kind of difficulties when start your own brand?
It is hard at the first, there is a lot of things need to think of and manage besides the product design. Also it is hard to think of what to design that can differentiate us from other brands and how many pieces is the right quantity to produce. Besides, we have spent a lot of time to promote ourselves to different stores and customer.




Thursday, March 1, 2012

Novelty Lane Designer Interview - A.M. by Arman



介紹你的品牌及產品
A.M 在2011年創立,主要玩Graphic為主,每一季都會把Graphic放在不同的item上。 而第1季SS2011就以Stockings作為主題.把Graphic放在colorful的Stockings上。

Introduce your brand
AM was founded in 2011, designs are mainly in Graphic elements. I will use different graphic print in every collection. The theme of my first collection is colorful stocking with graphic print.








原來的工作是什麼
原來的工作也是做時裝設計和製衣相關的工作。

What is your original job before being a designer?
My job before is working as fashion design and related job.



為什麼選擇時裝設計
本身喜歡穿著美麗的東西,但每個人對美麗都有不用的觀點,而自己就最清楚什麼放在自己的身上是美麗,再加上對時裝有熱誠,所以完成學業後就報讀了時裝設計。

Why you will choose to study fashion design?
I like to wear pretty stuffs and everybody’s points of view in looking at pretty is  different. I was enthusiastic on fashion. Therefore, I decided to study fashion design.






從事時裝有多少日子
完成時裝設計課程後,到了不同有關製衣公司工作,工作包括布料、製衣跟單、時裝設計、物料採購,大約有4-5年。

How long you have work in fashion industry?
After graduated, I worked in different clothing company, which included fabric, garment, fashion design and merchandising for about 4-5 years.


 設計概念
每季的設計概念都是環繞著日常身邊每件發生的事件,因為每件事件都會引發到你聯想更多的事情,這些事情就是靈感,就是A.M的設計概念。

What is A.M. design concept?
Each collection’s concept is based on daily experiences. This is because everything happened can lead me to imagine more. Imagination can inspire me the design concept of A.M.

可以如何配襯
我覺得可以有不同的配襯方法﹕
一件OVERSIZE的長身TEE+A.M STOCKING+對帆布鞋,是比較Casual的穿法. 方法、一件唔過膝蓋的ONEPIECE+A.M STOCKING+對"斗令踭",這樣的配襯也很不錯

How to costume with A.M.?
I think A.M. can be styled in different ways:
Oversize long tee + A.M. Stocking + Sneakers. This is for casual wear.
Knee length Dresses + A.M. Stocking + high heel. This is for elegant look.




建立自己品牌有何難處
最大問題一定是資金,然後就是要找製衣廠可以接我們的這樣數量的訂單。當中一定會有好多問題發生,但其實最重要是懂得解決,好幸運地到最後我們都可以把問題解決,順利把A.M 這個品牌創立。






What kind of difficulties when start your own brand?
The biggest problem is capital. The other problem is searching garment factories for producing small quantities. There will be a lot of problems occurred but the most important is to solve the problem immediately. Luckily, I can solve the problem and set up my own brand A.M.





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