112 mountain yam x Fabcessories x noveltylane.com Pop Up Store

MODEMENT x noveltylane.com POP UP Store

SKETCHAROUND x noveltylane.com POP UP Store

Thanks so much for all your coming and supporting Sketcharound !

SKETCHAROUND was found 2013 by two Hong Kong fashion designers. A brand focused on study on iconography, unisex tailoring and a purity of form, challenging conventions of causal by using mixture of innovative materials to create something relaxed yet chic and distinctive. We have "nun-lock" signature Binding this year as one of the innovative transform from normal practice, here we are to offer a "timeless modern simple" for contemporary women and men who want unusual design in high wearability and also fine quality.

SKETCHAROUND x noveltylane.com POP UP STORE

In FW14 SKETCHAROUND, this full-dimensional brushwork goes well with all shirting and interloop tops in FW collection, offering visually interesting effect along the zippers and seams. In a technical way, the paints stay permanent and washable on clothing which keep customers untroubled by any garment care issue.
This season we present a range of hand-painted basic-chic with personalizing statement, each single piece uniquely refined by designer.

This season SKETCHΔROUND collaborates with Noveltylane.com Concept Store and releases its crossover collection "Fuschia-Lash" at a three-week Pop-up event. Seven styles would be exclusively selected to re-born in a vibrant tone to mark up all the antumn-winter tailor highlights.

Grand Opening : 10 Oct, Friday 6:00pm – 9:00pm
Exhibition Period : 10 Oct – 27 Oct 12:00pm – 9:00pm
Venue : 2/F, 104-106 Johnston Road, Wan Chai, Hong Kong (Wan Chai MTR Exit A3)

Novelty Lane on NOWTV Lifetival

KENAXLEUNG x PLAY WITH MY MIND x NOVELTYLANE Pop Up Event

Thanks so much for your support and coming our Grand Opening!

2014 Novelty Lane Booklet Fashion Video

The so-called “good” fashion is not just for inter-

national brands; Hong Kong designers can make good design, good quality fashion. As a Hong Kong people, we should support those talented Hong Kong designers.

Shopping is not only on the street or in the mall, we can also try online shopping. Are you getting tired of the same stores, same malls and same fashion? It’s time to go into the online world to figure out your own image.

所謂”好”的時裝不只是外國品牌專利,香港設計師都能造出好設 計,好質素作品。作為一個香港人,應該支持香港創作吧。

購物不只局限於實體店,網上購物都有箇中樂趣。厭倦一式一樣商 場、店舖、時裝了嗎? 是時候轉到網上世界尋找屬於自己個性的形 象了。