Noveltylane.com

Novelty Lane Designer Interview - A.M. by Arman

2012-03-01T00:56:00.000-08:00

介紹你的品牌及產品
A.M 在2011年創立，主要玩Graphic為主，每一季都會把Graphic放在不同的item上。而第1季SS2011就以Stockings作為主題.把Graphic放在colorful的Stockings上。

Introduce your brand
AM was founded in 2011, designs are mainly in Graphic elements. I will use different graphic print in every collection. The theme of my first collection is colorful stocking with graphic print.

原來的工作是什麼
原來的工作也是做時裝設計和製衣相關的工作。

What is your original job before being a designer?
My job before is working as fashion design and related job.

為什麼選擇時裝設計
本身喜歡穿著美麗的東西，但每個人對美麗都有不用的觀點，而自己就最清楚什麼放在自己的身上是美麗，再加上對時裝有熱誠，所以完成學業後就報讀了時裝設計。

Why you will choose to study fashion design?
I like to wear pretty stuffs and everybody’s points of view in looking at pretty is different. I was enthusiastic on fashion. Therefore, I decided to study fashion design.

從事時裝有多少日子
完成時裝設計課程後，到了不同有關製衣公司工作，工作包括布料、製衣跟單、時裝設計、物料採購，大約有4-5年。

How long you have work in fashion industry?
After graduated, I worked in different clothing company, which included fabric, garment, fashion design and merchandising for about 4-5 years.

設計概念
每季的設計概念都是環繞著日常身邊每件發生的事件，因為每件事件都會引發到你聯想更多的事情，這些事情就是靈感,就是A.M的設計概念。

What is A.M. design concept?
Each collection’s concept is based on daily experiences. This is because everything happened can lead me to imagine more. Imagination can inspire me the design concept of A.M.

可以如何配襯
我覺得可以有不同的配襯方法﹕
一件OVERSIZE的長身TEE+A.M STOCKING+對帆布鞋，是比較Casual的穿法. 方法、一件唔過膝蓋的ONEPIECE+A.M STOCKING+對"斗令踭"，這樣的配襯也很不錯

How to costume with A.M.?
I think A.M. can be styled in different ways:
Oversize long tee + A.M. Stocking + Sneakers. This is for casual wear.
Knee length Dresses + A.M. Stocking + high heel. This is for elegant look.

建立自己品牌有何難處
最大問題一定是資金，然後就是要找製衣廠可以接我們的這樣數量的訂單。當中一定會有好多問題發生，但其實最重要是懂得解決，好幸運地到最後我們都可以把問題解決，順利把A.M 這個品牌創立。

What kind of difficulties when start your own brand?
The biggest problem is capital. The other problem is searching garment factories for producing small quantities. There will be a lot of problems occurred but the most important is to solve the problem immediately. Luckily, I can solve the problem and set up my own brand A.M.

Novelty Lane in Blogger: I am I: 【送禮物】Novelty Lane送出型格豹紋圍巾！

2012-03-01T00:27:00.000-08:00

I am I: 【送禮物】Novelty Lane送出型格豹紋圍巾！: 有型嗎？有誰跟我一樣挑這款為best pick？(圖自Novelty Lane) 大家還記得我之前介紹過的本地時裝品牌購物網站Novelty Lane嗎？(請按網購本地薑Novelty Lane 重溫)。這件tee便是最近我在Novelty Lane要敗的東東了！不用我說你...

Paypal Best Online Mareking Award: Novelty Lane

2012-02-20T23:57:00.000-08:00

第二屆PayPal企業電子商貿卓越大獎最佳網上推廣獎的得獎企業 - 潮流網店Novelty Lane 代表 Cindy Tang 分享創立經驗及未來動向。
Second PayPal corporate e-Commerce Excellence Award for best online promotion award winning enterprise-trend shop Novelty Lane representative Cindy Tang share to create experiences and future trends.

Novelty Lane Designer Interview - R.L. by Ray

2012-02-20T23:42:00.004-08:00

介紹你的品牌及產品

R.L. 品牌於2011年成立, 品牌主要以Print T-Shirt, 絲襪為主

而產品路線主要以黑白簡約線條, 將各大品牌的細節部份, 加以玩味設計, 演變成R.L. 品牌風格

Introduce your brand

R.L. was established in 2011, major in Print T-shirts, stockings. The product line is mainly in black with white simple lines. For pattern, I will add playful elements on international brands logo to make R.L. more outstanding.

原來的工作是什麼?
於IVE時裝設計系畢業, 到後來是一位髮型師, 之後在一個巧合下再報讀時裝設計進修, 並於2011年開設R.L. 品牌小店及辨工室

What is your original job before being a designer?
I was graduated from IVE Fashion Design. After graduated I worked as a hair stylist. After that I continue studied Fashion Design and started my own brand R.L. and a small shop in 2011.

R.L. 有什麼設計概念?

R.L. 品牌主要是黑白簡約線條, 將各大品牌的細節部份和女仕們的恩物, 加以玩味設計, 演變成R.L. 品牌風格Print T-Shirt

What is R.L. design concept?
R.L. is mainly in black and white. I have add playful elements on international brands logo to make R.L. more outstanding.

為什麼選擇時裝設計?

由讀書時期已經對時裝充滿興趣, 課本上的時裝插圖多於文字, 所以在中學畢業後決定報讀時裝設計

Why you will choose to stud fashion design?
When I was young, I already have a big interest in fashion design. Most of text books contained more pictures than words, so I decided to study fashion design after secondary graduation.

從事時裝有多少日子?可以如何配襯?

從事時裝行業大約2年。R.L. 品牌以T-Shirt為主, 而且剪裁上較特別和比較中性, 男仕亦可穿著,而配襯方面亦比較容易, 上身可配襯間單外套/西裝褸, 亦可在Print Tee內配Shoulder Pad, 而下身可襯短裙,Leggings/絲襪(可選擇鮮艷颜色). 或型格褲子

How long you have work in fashion industry?
i have worked in fashion industry for 2 years. R.L. is mainly focused in Tee and the cutting designed is neutral, men can also wear. For styling, you can wear cardigan or jacket. For more playful, you can add a shoulder pad inside the tee. Bottom can mix with a leggings or tights.

建立自己品牌有何難處?

建立一個品牌難處在於設計及銷售方面, 因資本有限, 當設計T-Shirt時, 要考慮到剪裁方面, 如何能型格一點, 亦要顧及盡量令到任何人仕能夠穿著, 而在銷售方面, 除了facebook宣傳外, 找一家聲譽好及適合R.L. 網站站品牌形象亦不容易

What kind of difficulties when start your own brand?
As there is limited capital, design and sales are the major difficulties. When designing the tee, I need to consider the cutting in order to make easy to wear. For sale, I mainly use facebook for promotion and cooperate with an online shop.

Novelty Lane Designer Interview on Free-TV - R.L. by Ray
R.L. collection is available at http://www.noveltylane.com/en/products/boutiques/rl
Contact: info@noveltylane.com

Novelty Lane on TV: Money Magazine

2012-02-14T23:10:00.000-08:00

Novelty Lane interview in Pearl's Money Magazine.

Novelty Lane on TV: 財經透視

2012-01-20T23:45:00.000-08:00

Novelty Lane on TV: 財經透視Interview

Novelty Lane in the blog: Bren Lui

2012-01-20T00:01:00.000-08:00

Blogger Bren Lui is offering Novelty Lane giveaways to her fans.

Novelty Lane in the blog

2012-01-19T23:57:00.000-08:00

Blogger Kenny is writing us about our gigon sale.

Novelty Lane on TV: Pearl Money Magazine

2012-01-18T01:17:00.000-08:00

Noveltylane.com was interviewed by Pearl Money Magazine.
You can watch the episode by clicking Money Magazine.

Noveltylane.com 激安大減價 2011秋冬系列貨品$10起只限兩天

2012-01-12T01:41:00.000-08:00

Noveltylane.com 激安大減價 2011秋冬系列貨品$10起只限兩天
日期﹕2012年1月14-15日
時間﹕2-7pm
地址﹕香港北角屈臣道8號海景大廈C座6樓605室 (炮台山地鐵站A出口)
電話﹕9257 9875
Facebook page: http://www.facebook.com/events/297191583651805/

Noveltylane.com in the blog: Gillian Chu - A Hong Kong Blog

2011-12-21T20:31:00.000-08:00

Gillian Chu - A Hong Kong Blog is offering Noveltylane.com discount code to her readers. To shop in Noveltylane.com, please visit and check for the details. Remember to leave your email address!

Noveltylane.com in the blog: inRandom

2011-11-24T21:15:00.001-08:00

inRandom Amanda is offering Noveltylane.com little leather bag Giveaway to her readers. To win this leather bag, please visit and check for the details. Remember to leave your email address!

Noveltylane.com in the blog: YauYau

2011-11-15T21:31:00.001-08:00

YauYau is waring noveltylane.com Hyperreall Fancy Necklace for her 7 days look. Let's see how she can wear an elegant necklace into smart casual look.

Noveltylane.com in the blog: Vnikali

2011-11-01T02:09:00.000-07:00

Vnikali is wearing Noveltylane.com Karen Walker Sunglasses to match her denim outfit with a vintage necklace. Check this out!

Noveltylane.com in the blog: Style ink hk

2011-10-25T21:37:00.000-07:00

Noveltylane.com is offering an exclusive discount for Style Ink HK Fans. If you want to get a discount for shopping, go to Style Ink HK to get it. Don't miss the chance!

Noveltylane.com in the blog: I am I

2011-10-25T21:32:00.000-07:00

Thank you nicole for shopping in noveltylane.com. This clutch is good for party with good quality. Enjoy~

Noveltylane.com in the blog: Yau Yau

2011-10-25T21:27:00.000-07:00

Thank you Yau Yau for shopping in Noveltylane.com and introducing us in details. Hope her fans can get a clearer informtion about us.

Noveltylane.com in the blog: ldmldmldm the winner

2011-10-25T21:18:00.000-07:00

Congratulations to Marie Hamm. She won the giveaway of NOVIO-NOVIA Dress from ldmldmdlm 2 months ago. She looks gorgeous with the wonderful dress!

Noveltylane.com in the blog: Tramy Beauty Exchange

2011-10-25T21:11:00.000-07:00

Beauty Exchange Blogger Trammy shopped in Noveltylane.com when she was unhappy. Hope we can make her happy by offering the discount code to her fans!

Noveltylane.com in the blog: Kenny

2011-10-25T20:36:00.000-07:00

Noveltylane.com appeared in Kenny's Blog. He introduced we have menswear in our collection.

Noveltylane.com in the blog: Plain Face Angel

2011-10-25T20:22:00.000-07:00

Noveltylane.com appeared on Plain Face Angel 's Blog. She is introdicing how convenience in using paypal via online shopping. Noveltylane.com also welcome customers to use paypal.

Noveltylane.com in the blog: ldmldmldm the giveaway

2011-10-25T20:13:00.000-07:00

Thank you Joyce for introducing noveltylane.com to her fans. We are happy to offer this giveaway to fashion lovers.

Novelty Lane in the press: Fashion & Beauty

2011-10-11T21:59:00.000-07:00

Noveltylane.com was reported in Fashion & Beauty Magazine. The whole content is introducing every sections in website. Thank you Bel for the reporting.
To read more details, click here

the maven post: 9.19.11 // Novio-Novia

2011-09-24T06:08:00.000-07:00

the maven post: 9.19.11 // Novio-Novia: Was gifted this awesome dress by one of my blogger friends, Joyce, from ldmldmldm ! Its an amazing line called Novio Novia from the...

fashion2Passion Gallery

2011-09-09T02:40:00.000-07:00

fashion2Passion Gallery is located in Dragan Centre Apple 7/F. This is a fashion area for local fashion designers to show their collection. Designers included Hong Kong Polytechnic University, Hong Kong Institute of Vocational Education and the Chinese University of Professional Education.

Noveltylane.com in LDM Cosmopolitan

2011-07-19T00:18:00.000-07:00

Thank you Joyce for the writing. Get the discount code to enjoy 10% OFF at noveltylane.com

Design Mart 2011

2011-07-15T00:46:00.000-07:00

Went to Design Mart on Sunday and discovered a lot of good designs. Such as Line Work Laboratory, Lost and find. Happy to see there are many good designers in HK.

Andy Warhol @ ELEMENTS

2011-07-09T23:50:00.000-07:00

Andy Warhol @ ELEMENTS. we are now so close to him!

OH MY GOB

2011-07-07T00:58:00.000-07:00

I have been a fashion show about new Hong Kong fashion designers. Most designers showed typical womenswear, instead of this brand OH MY GOB made me feel impressed. Chic is the main style of the collection. It looked totally different from other designer brand.

Hong Kong new fashion designers

2011-07-05T00:19:00.000-07:00

12 Hong Kong fashion designers cooperated to hold a fashion show. The theme is about time and lighting. On that day, the whole atmosphere is good and all the audiences showed their supports. When they saw a good design, they will clap their hands to show their appreciation. Acruallly, Hong Kong designers have a grerat potential to compete with international, but they just lack of material and chance in Hong Kong.

Novio Novia Pre-Sale Up to 20% Off

2011-06-30T03:58:00.000-07:00

NLM Magazine Issue 1 is Launched!

2011-06-15T10:15:00.001-07:00

Shop of the Day: Mido Eyeglasses

2011-06-11T00:35:00.000-07:00

‘Glasses is depends on the quality cutting’ – this is the theme for Mido Eyeglasses. In the past 25 years, Mido has collected more than 20 thousands different glasses from different countries. The whole collection is mainly on brand NEW vintage glasses. Now, Mido continues to search and discover fashion brands and new brands glasses. He hopes he can share his classic collection to all glasses lovers.

Brand of the Day: Girly Fashion www.girly-fashion.com

2011-06-09T21:54:00.000-07:00

Girly Fashion = Affordable Fashion is our theme. It means we will offer affordable price on most updated fashion. Girly Fashion is a fashion online shop which is specialized for girls. We will search all kinds of fashionable clothing in all over the world from time to time in order to satisfy girls’ fashion desire. Furthermore, all prices in Girly Fashion are competitive and affordable, so that all fashion lovers can wear different kind of stylish, fashionable and trendy clothes everyday.

Shop of the Day: Select 18 www.select-18.com

2011-06-08T23:54:00.000-07:00

Select 18 Vintage Shop - A place where you chill out with a drink, meet people in the neighbourhood, discover your favorite vintage from time to time. That include, also, bringing your vintage or branding stuff to the store and find it's new owner.

Brand of the Day: Mido Eyeglasses www.midoeyeglasses.com

2011-06-08T23:50:00.000-07:00

The whole collection is mainly on brand NEW vintage glasses. Mido, the founder, has collected more than 20 thousands different glasses from different countries.

He hopes he can share his classic collection to all glasses lovers.

Brand of the Day: Mollig

2011-06-08T23:45:00.000-07:00

Shop of the Day: Jim Collection

2011-06-08T23:39:00.000-07:00

The Jim Collection comes in the form of vintage clothing and works of Art in various forms and media. All items are collected with Love, some created from Love and sold with the same wave of intention, hopefully to infuse some of that for the customer to bring into their own lives

thereafter.

Brand of the Day: NOVIO-NOVIA

2011-06-08T04:14:00.000-07:00

NOVIO-NOVIA is a Spanish name means BOYFRIEND-GIRLFRIEND. This brand concentrates on the boyish design for girls. Feminine element mixes with masculine design will become a stylish boyish look. Black, white and grey are the main colors you can find in NOVIO-NOVIA.

Novelty Lane Online Shop is NOW Launched! www.noveltylane.com

2011-06-08T04:08:00.001-07:00