第二屆PayPal企業電子商貿卓越大獎 最佳網上推廣獎 的得獎企業 - 潮流網店Novelty Lane 代表 Cindy Tang 分享創立經驗及未來動向。
Second PayPal corporate e-Commerce Excellence Award for best online promotion award winning enterprise-trend shop Novelty Lane representative Cindy Tang share to create experiences and future trends.
R.L. was established in 2011, major in Print T-shirts, stockings. The product line is mainly in black with white simple lines. For pattern, I will add playful elements on international brands logo to make R.L. more outstanding.
原來的工作是什麼?
於IVE時裝設計系畢業, 到後來是一位髮型師, 之後在一個巧合下再報讀時裝設計進修, 並於2011年開設R.L. 品牌小店及辨工室 What is your original job before being a designer?
I was graduated from IVE Fashion Design. After graduated I worked as a hair stylist. After that I continue studied Fashion Design and started my own brand R.L. and a small shop in 2011.
What is R.L. design concept?
R.L. is mainly in black and white. I have add playful elements on international brands logo to make R.L. more outstanding.
為什麼選擇時裝設計?
由讀書時期已經對時裝充滿興趣, 課本上的時裝插圖多於文字, 所以在中學畢業後決定報讀時裝設計
Why you will choose to stud fashion design?
When I was young, I already have a big interest in fashion design. Most of text books contained more pictures than words, so I decided to study fashion design after secondary graduation.
How long you have work in fashion industry?
i have worked in fashion industry for 2 years. R.L. is mainly focused in Tee and the cutting designed is neutral, men can also wear. For styling, you can wear cardigan or jacket. For more playful, you can add a shoulder pad inside the tee. Bottom can mix with a leggings or tights.
What kind of difficulties when start your own brand?
As there is limited capital, design and sales are the major difficulties. When designing the tee, I need to consider the cutting in order to make easy to wear. For sale, I mainly use facebook for promotion and cooperate with an online shop.
